Emoji

Considerations

Keep in mind that emojis can have implications across different cultural and diversity communities, and that different age groups use emojis differently.

Usage

• Utilize emojis in push notifications, text messages, inbox messages, and chatbot content. Avoid using them in core product content.

• Not all push notifications require an emoji. Exclude emojis about half the time to maintain their effectiveness.

• Limit usage to one emoji unless using two or more makes the message clearer.

• Place emojis in either the header or the body text, but not both within the same message. Keep it straightforward and avoid overdoing it.

• Use emojis to convey support only. Do not include them in corrective communications, such as error messages.

• Ensure the messages make sense without the inclusion of emojis. If the sentiment is unclear from the text alone, revise the wording.

• Never replace a word with an emoji.

• Do not start or insert emojis in the middle of a message, as it can make the sentence appear disjointed.

• Avoid using emoticons. Unlike emojis, emoticons such as =) or :-0 are created using keyboard characters to represent facial expressions. We do not use emoticons because screen readers vocalize each symbol.

• Minimize the use of gender-specific emojis or those with particular skin tones.

• Refrain from using emojis that might be sensitive or cause negative emotions.